Project Approach for Campaigns
ePostMailer manages your separate and independent email marketing campaigns in easy to manage projects that carry the same set of features for each. Imagine a case where you successfully executed an email marketing campaign to a large number of recipients with specific settings using ePostMailer. The next time you want to execute the same campaign to the same set of recipients with the same settings, but different content, it is just a matter of opening your old project and changing the email content.
Every project has a standard set of settings that are saved independently for each project including personal details, recipients, ISP settings etc. Project approach to your campaigns gives you advantages such as ease of maintenance, effective management of campaigns etc.
Rich Email Experience
Mail merge capabilities make your email personalization easy; given a list of recipients with details such as email, name, and profession, the software will generate a personalized email for each recipient. Imagine the workload you save when it comes to a list of thousands of users!
What if a conventional email clients such as Microsoft Outlook, Apple OSX Mail or web mail clients such as Yahoo, Hotmail or Gmail are used for sending thousands of emails in bulk? How long will it take to send out all the emails one-by-one? ePostMailer offers the solution for this; multiple emails are sent in parallel using the method called multi-threaded direct delivery, so the total time it takes to send the emails is reduced dramatically.
ePostMailer does not stop after sending your emails; it tracks the email deliveries and gives you feedback on email delivery status. This in return helps you to identify non-existent email addresses instantly and remove them from your contacts.
How many of us would first write the email in a word processing software to correct spellings before copying it to the email client? ePostMailer offers spell check capabilities, with more than 150,000 English words and a full featured thesaurus.
In the case of a large contact list, filtering mechanism is also available for you to select a set of contacts based on a criterion.
HTML Rich Content
Sending emails out in HTML format gives you many advantages over the conventional text only approach. HTML emails enables you to fully customize the email including embedded graphics, customized layouts and formatting etc. It is the ideal presentation as a business email or a newsletter. ePostMailer offers you a full featured WYSIWYG HTML designer and editor which is easy to use.
Once you are done with writing the email, it can be previewed instantly before sending to make sure the email is flawless. There are two ways of displaying your emails in the recipient’s email client; HTML and/or text. ePostMailer supports sending multi part messages (HTML and text in the same message) where text message is displayed if the email client is not capable of displaying the HTML content.
Import Data from Different Sources
It is quite likely for people to have contacts stored in different software applications. As an example, you may have stored all your contacts in Microsoft Excel for easy sorting and manipulation. ePostMailer offers the option to import contacts from different file formats instantly, so you don’t have to spend hours manually inserting contacts to the email campaign. This feature becomes quite useful especially if the contact list is supplied to you by a third party or when the contact list is to be taken from old software you used for email campaigns!
Support for formats such as Paradox, DBase, plain text, HTML, MS Word, MS Excel, Lotus 1-2-3, Quattro Pro, XML, MS Access, SPSS, CSV, MySQL, MS SQL and database formats supported by MS ADO connection (including ODBC databases) are available for easy maintenance of contacts. All the contacts imported to ePostMailer will be stored in a common format regardless of the source format and can be accessed by any of your campaign projects.
Email Server Capabilities
Don’t be misled by the appearance of ePostMailer software. It is not just another email marketing software which sends out emails through your ISP. ePostMailer offers you advanced email server capabilities where you can send your campaign emails out without ever using your ISP. This becomes handy especially if there are restrictions from your ISP on email campaigns. Some ISPs don’t allow bulk emails to be sent as they generate a lot of traffic and consume a considerable amount of bandwidth. Anyway, sending emails through your ISP is always a better way of delivering emails.
